Time for a name change

I’m thinking Phoenix would be a suitable replacement name for Triton.  They keep rising from the ashes, and appear to be immortal.

Time after time parent companies have failed, or have sold the brand, and yet even after the demise of Masters as one of the big outlets for Triton, I get this in my inbox: an invitation to a product launch!

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While I have some questionable opinions of some of the product range these days (still heavily influenced by their days under GMC), you can’t fault the brand’s resilience!

4 Responses

  1. Certainly looks like Carbatec picture the new products as a slightly more budget friendly Festool and are pricing the range that way. The TWX7 system looks interesting, but I can’t say it’s compelling.

    Quite a shock to see how much prices on other items have gone up, notably the routers. Seeing the Triton wet sharpener at Tormek price levels left me speechless, as did the price increase on the Superjaws. It’s as if we are expected to forget the bad years and poor products and suddenly think of the brand as premium. While there are products like the routers that deserve their reputation, one has to wonder why prices suddenly increase by hundreds and how it is justified. As useless as Masters were, at least it kept pricing competitive.

  2. It seems like Master’s had an exclusive distribution deal for many of the Triton power tools. It will be interesting to see how Triton deals with the opportunity to find new retailers. Triton sponsors an increasing number of YouTube woodworkers, all US based. Carbatec’s event for the “exclusive” workcentre may be the start of more Australia-centred marketing.

  3. It seems like Master’s had an exclusive distribution deal for many of the Triton power tools. It will be interesting to see how Triton deals with the opportunity to find new retailers. Triton sponsors an increasing number of YouTube woodworkers, all US based. Carbatec’s event for the “exclusive” workcentre may be the start of more Australia-centred marketing.

  4. just came back from this event didn’t bother to stay as they weren’t demonstrating just a talkfest. couldn’t believe the prices!

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